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Terri H. Chan · Study

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Terri H. Chan

3 works· latest 2022· 2 institutionscluster: provisionalORCID 0000-0001-8079-9489

h-index3

i102

Citations38

Works here3

15

16

22

Most cited in this library

How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification2022 · 19 citations
Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact2016 · 10 citations
ROLE OF CONVENTIONAL ADS IN A DIGITAL AGE: EFFECTS OF INTERNET AND CONVENTIONAL ADVERTISING ON BRAND AWARENESS AND BRAND DESIRE IN CHINA2015 · 9 citations

Works

3 shown

How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification

International Journal of Advertising·2022·1 author

19citations

Productivity and impact in advertising research since the millennium: a profiling and investigation of drivers of impact

International Journal of Advertising·2016·3 authors

10citations

ROLE OF CONVENTIONAL ADS IN A DIGITAL AGE: EFFECTS OF INTERNET AND CONVENTIONAL ADVERTISING ON BRAND AWARENESS AND BRAND DESIRE IN CHINA

International Journal of Electronic Commerce Studies·2015·1 author·Open access

9citations