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Jarg Temme · Study

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Jarg Temme

1 works· latest 2005· 1 institutionscluster: provisional

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Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?2005 · 74 citations

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Another look at loss aversion in brand choice data: Can we characterize the loss averse consumer?

International Journal of Research in Marketing·2005·3 authors

74citations