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Tom Wilms · Study
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Author
Tom Wilms
2 works
· latest 2016
cluster: provisional
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Citations
224
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96
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Most cited in this library
Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
1996 · 202 citations
Driving Customer-Centric Growth: A Practical Roadmap
2016 · 22 citations
Works
2 shown
Driving Customer-Centric Growth: A Practical Roadmap
Journal of Advertising Research
·
2016
·
3 authors
22
citations
Metric Conjoint Segmentation Methods: A Monte Carlo Comparison
Journal of Marketing Research
·
1996
·
3 authors
202
citations