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Syed Muhammad Usman Tayyab · Study
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Author
Syed Muhammad Usman Tayyab
6 works
· latest 2024
· 2 institutions
cluster: provisional
ORCID 0000-0002-7900-8077
Works
6 shown
Exploring the dual routes in influencing sales and adoption in augmented reality retailing: a mixed approach of SEM and FsQCA
Internet Research
·
2024
·
3 authors
25
citations
The exploration of customization in augmented reality from the affordance lens: A three-stage hybrid approach
Technological Forecasting and Social Change
·
2023
·
3 authors
16
citations
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness
Electronic Commerce Research and Applications
·
2021
·
4 authors
283
citations
How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects
Telematics and Informatics
·
2021
·
2 authors
13
citations
The Investigation of Mobile Health Stickiness: The Role of Social Support in a Sustainable Health Approach
Sustainability
·
2021
·
4 authors
·
Open access
30
citations
Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective
Internet Research
·
2020
·
4 authors
18
citations