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Jenny Carita Twyford · Study
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Jenny Carita Twyford
4 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0002-8448-4246
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Most cited in this library
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals
2023 · 20 citations
Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis
2020 · 14 citations
The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
2023 · 14 citations
Convergence of The Global Cell Phone Market and Universal Cell Phone Behaviours
2018 · 6 citations
Works
4 shown
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals
Journal of Systems and Information Technology
·
2023
·
3 authors
20
citations
The influence of marital status on customer-centric measures in the context of a ski resort using the importance-performance map analysis (IPMA) framework
European Journal of Management Studies
·
2023
·
3 authors
·
Open access
14
citations
Identification of key variables and constructs in the context of wine tasting room: importance-performance analysis
International Journal of Wine Business Research
·
2020
·
3 authors
14
citations
Convergence of The Global Cell Phone Market and Universal Cell Phone Behaviours
Research Explorer (The University of Manchester)
·
2018
·
2 authors
·
Open access
6
citations