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Bharadhwaj Sivakumaran · Study
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Author
Bharadhwaj Sivakumaran
25 works
· latest 2023
· 2 institutions
cluster: provisional
ORCID 0000-0001-8377-0390
Works
25 shown
Public service announcements: A literature review and way forward
International Journal of Consumer Studies
·
2023
·
4 authors
·
Open access
32
citations
The impact of advertising appeals on impulse buying
Marketing Intelligence & Planning
·
2022
·
4 authors
17
citations
Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
Journal of Retailing and Consumer Services
·
2021
·
4 authors
96
citations
Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
Psychology and Marketing
·
2021
·
4 authors
·
Open access
22
citations
Service Failure and Recovery in B2B Markets – A Morphological Analysis
Journal of Business Research
·
2020
·
5 authors
·
review
·
Open access
72
citations
Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity
Journal of Promotion Management
·
2020
·
3 authors
45
citations
The moderating role of sales experience in adaptive selling, customer orientation and job satisfaction in a unionized setting
Journal of Business and Industrial Marketing
·
2019
·
3 authors
34
citations
Comparison of perceived acquisition value sought by online second-hand and new goods shoppers
European Journal of Marketing
·
2018
·
3 authors
103
citations
The ad format-strategy effect on comparative advertising effectiveness
European Journal of Marketing
·
2017
·
3 authors
23
citations
Message involvement and attitude towards green advertisements
Marketing Intelligence & Planning
·
2016
·
3 authors
35
citations
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2014
·
2 authors
·
chapter
29
citations
Looking beyond impulse buying
European Journal of Marketing
·
2014
·
3 authors
·
Open access
50
citations
If You Blog, Will They Follow? Using Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims
Journal of Advertising
·
2014
·
3 authors
66
citations
Nature of green advertisements in India: Are they greenwashed?
Asian Journal of Communication
·
2014
·
3 authors
42
citations
Impact of store environment on impulse buying behavior
European Journal of Marketing
·
2013
·
2 authors
·
Open access
425
citations
Exploring impulse buying in services: toward an integrative framework
Journal of the Academy of Marketing Science
·
2013
·
3 authors
·
Open access
76
citations
Direct or indirect comparative ads: The moderating role of information processing modes
Journal of Consumer Behaviour
·
2013
·
3 authors
29
citations
Store environment's impact on variety seeking behavior
Journal of Retailing and Consumer Services
·
2012
·
2 authors
87
citations
Deliberate Self-Indulgence versus Involuntary Loss of Self-Control: Toward a Robust Cross-Cultural Consumer Impulsiveness Scale
Journal of International Consumer Marketing
·
2011
·
3 authors
·
Open access
31
citations
Comparative Advertising in India: A Content Analysis of English Print Advertisements
Journal of International Consumer Marketing
·
2010
·
3 authors
18
citations
Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework
Journal of Marketing Management
·
2010
·
3 authors
75
citations
Information search behaviour among new car buyers: A two-step cluster analysis
IIMB Management Review
·
2010
·
2 authors
·
Open access
60
citations
Impulse buying and variety seeking: A trait-correlates perspective
Journal of Business Research
·
2009
·
3 authors
454
citations
Impulse buying and variety seeking: Two faces of the same coin? Or, maybe not!
eSpace (Curtin University)
·
2003
·
2 authors
·
other
·
Open access
17
citations
Consideration Sets Under Variety Seeking Conditions: an Experimental Investigation
ACR North American Advances
·
2002
·
2 authors
6
citations