S
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Review
Dale Wesley Russell · Study
Home
/
Author
Dale Wesley Russell
12 works
· latest 2017
· 6 institutions
cluster: provisional
ORCID 0000-0003-4289-1270
Works
12 shown
Hedonic Contamination of Entertainment
Journal of Advertising Research
·
2017
·
4 authors
30
citations
Corporate Social Responsibility Failures: How do Consumers Respond to Corporate Violations of Implied Social Contracts?
Journal of Business Ethics
·
2015
·
3 authors
90
citations
Television's Cultivation of American Adolescents' Beliefs about Alcohol and the Moderating Role of Trait Reactance
Journal of Children and Media
·
2013
·
4 authors
·
Open access
43
citations
Consumption expressions of ideological resistance
European Journal of Marketing
·
2011
·
3 authors
·
Open access
23
citations
Ambivalence toward a country and consumers’ willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior
Marketing Letters
·
2010
·
3 authors
·
Open access
30
citations
Guilty by stereotypic association: Country animosity and brand prejudice and discrimination
Marketing Letters
·
2009
·
2 authors
·
Open access
70
citations
Nature and Impact of Alcohol Messages in a Youth-Oriented Television Series
Journal of Advertising
·
2009
·
3 authors
·
Open access
44
citations
Here or there? Consumer reactions to corporate social responsibility initiatives: Egocentric tendencies and their moderators
Marketing Letters
·
2009
·
2 authors
·
Open access
128
citations
Alcohol Messages in Prime‐Time Television Series
Journal of Consumer Affairs
·
2009
·
2 authors
·
Open access
54
citations
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
International Journal of Advertising
·
2007
·
3 authors
·
Open access
87
citations
Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice
International Journal of Research in Marketing
·
2006
·
2 authors
·
Open access
121
citations
Vulnerable Women on Screen and at Home: Soap Opera Consumption
Journal of Macromarketing
·
2005
·
3 authors
·
Open access
27
citations