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Richard M. Sparkman · Study

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Richard M. Sparkman

6 works· latest 1996· 2 institutionscluster: provisional

h-index6

i105

Citations214

Works here6

78

80

82

87

96

Most cited in this library

Attribution Theory and Advertising Effectiveness1980 · 95 citations
The Discounting Principle in the Perception of Advertising1982 · 36 citations
The Effect on Sales of Color in Newspaper Advertisements1980 · 36 citations
A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements1987 · 31 citations
Media allocation model using nonlinear benefit curves1978 · 10 citations

Works

6 shown

Regional Geography, the Overlooked Sampling Variable in Advertising Content Analysis

Journal of Current Issues & Research in Advertising·1996·1 author

6citations

A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements

International Journal of Advertising·1987·3 authors

31citations

The Discounting Principle in the Perception of Advertising

ACR North American Advances·1982·1 author

36citations

Attribution Theory and Advertising Effectiveness

Journal of Consumer Research·1980·2 authors

95citations

The Effect on Sales of Color in Newspaper Advertisements

Journal of Advertising·1980·2 authors

36citations

Media allocation model using nonlinear benefit curves

Journal of Business Research·1978·4 authors

10citations