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M. Ángeles Rodríguez‐Serrano · Study

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M. Ángeles Rodríguez‐Serrano

10 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-0353-1910

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Citations525

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Most cited in this library

Born‐Global SMEs, Performance, and Dynamic Absorptive Capacity: Evidence from Spanish Firms2017 · 104 citations
Brand management efficiency and firm value: An integrated resource based and signalling theory perspective2018 · 93 citations
Corporate Social Responsibility And Marketing Performance2017 · 80 citations
Brand equity and firm performance: the complementary role of corporate social responsibility2019 · 73 citations
Advertising efficiency and profitability: Evidence from the pharmaceutical industry2019 · 48 citations

Works

10 shown

Innovation and performance in social economy enterprises: The mediating effect of legitimacy for customers

Journal of Business Research·2023·3 authors·Open access

15citations

Corporate environmentalism and brand value: A natural resource-based perspective

The Journal of Marketing Theory and Practice·2021·3 authors·Open access

28citations

Does Advertising Productivity Affect Organizational Performance? Impact of Market Conditions

British Journal of Management·2020·3 authors·Open access

32citations

SME growth speed: The relationship with board capital

Journal of Small Business Management·2020·3 authors·Open access

27citations

The Benefits of Auditors’ Sustained Ethical Behavior: Increased Trust and Reduced Costs

Journal of Business Ethics·2019·3 authors·Open access

25citations

Advertising efficiency and profitability: Evidence from the pharmaceutical industry

Industrial Marketing Management·2019·3 authors·Open access

48citations

Brand equity and firm performance: the complementary role of corporate social responsibility

Journal of Brand Management·2019·3 authors

73citations

Brand management efficiency and firm value: An integrated resource based and signalling theory perspective

Industrial Marketing Management·2018·3 authors

93citations

Corporate Social Responsibility And Marketing Performance

Journal of Advertising Research·2017·3 authors·Open access

80citations

Born‐Global SMEs, Performance, and Dynamic Absorptive Capacity: Evidence from Spanish Firms

Journal of Small Business Management·2017·2 authors·Open access

104citations