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Richard Rosenbaum-Elliott · Study
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Author
Richard Rosenbaum-Elliott
4 works
· latest 2021
· 1 institutions
cluster: provisional
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4
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4
Citations
576
Works here
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Most cited in this library
Strategic Advertising Management
2021 · 211 citations
Strategic Brand Management
2018 · 201 citations
Are Consumer and Brand Personalities the Same?
2012 · 119 citations
Strategic brand management, 2nd edition
2011 · 45 citations
Works
4 shown
Strategic Advertising Management
Oxford University Press eBooks
·
2021
·
2 authors
·
book
211
citations
Strategic Brand Management
Oxford University Press eBooks
·
2018
·
3 authors
·
book
201
citations
Are Consumer and Brand Personalities the Same?
Psychology and Marketing
·
2012
·
3 authors
·
Open access
119
citations
Strategic brand management, 2nd edition
Swinburne figshare (Swinburne University of Technology)
·
2011
·
3 authors
45
citations