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Jennifer Edson Escalas · Study
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Author
Jennifer Edson Escalas
26 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0009-0009-1515-3310
Works
26 shown
Conceptualizing brand purpose and considering its implications for consumer eudaimonic well‐being
Journal of Consumer Psychology
·
2022
·
3 authors
97
citations
Scaling Social Impact: Marketing to Grow Nonprofit Solutions
Journal of Public Policy & Marketing
·
2022
·
7 authors
·
Open access
35
citations
Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems
Journal of Public Policy & Marketing
·
2020
·
9 authors
71
citations
Mental simulation and category knowledge affect really new product evaluation through transportation.
Journal of Experimental Psychology Applied
·
2018
·
3 authors
38
citations
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
Journal of Advertising
·
2017
·
2 authors
·
Open access
254
citations
Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
Journal of Public Policy & Marketing
·
2016
·
8 authors
·
Open access
57
citations
Managing Brand Meaning through Celebrity Endorsement
Emerald Group Publishing Limited eBooks
·
2015
·
2 authors
·
chapter
48
citations
Self-Brand Connections: The Role of Reference Groups and Celebrity Endorsers in the Creation of Brand Meaning
·
2014
·
2 authors
37
citations
Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association
Journal of Consumer Research
·
2013
·
15 authors
53
citations
Our possessions, our selves: Domains of self‐worth and the possession–self link
Journal of Consumer Psychology
·
2010
·
3 authors
204
citations
Easier is not always better: The moderating role of processing type on preference fluency
Journal of Consumer Psychology
·
2010
·
2 authors
88
citations
ADVERTISING NARRATIVES
Taylor & Francis eBooks
·
2010
·
1 author
·
chapter
156
citations
Tell me a story: Crafting and publishing research in consumer psychology
Journal of Consumer Psychology
·
2008
·
2 authors
12
citations
Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
Journal of Consumer Research
·
2007
·
1 author
725
citations
Self‐Construal, Reference Groups, and Brand Meaning
Journal of Consumer Research
·
2005
·
2 authors
2,045
citations
Understanding the Effects of Process-Focused versus Outcome-Focused Thought in Response to Advertising
Journal of Consumer Research
·
2004
·
2 authors
167
citations
Narrative Processing: Building Consumer Connections to Brands
Journal of Consumer Psychology
·
2004
·
1 author
1,397
citations
IMAGINE YOURSELF IN THE PRODUCT : Mental Simulation, Narrative Transportation, and Persuasion
Journal of Advertising
·
2004
·
1 author
832
citations
Fishing For Feelings? Hooking Viewers Helps!
Journal of Consumer Psychology
·
2004
·
3 authors
180
citations
ADVERTISING NARRATIVES
Routledge eBooks
·
2003
·
1 author
·
chapter
91
citations
Sympathy and Empathy: Emotional Responses to Advertising Dramas
Journal of Consumer Research
·
2003
·
2 authors
614
citations
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
Journal of Consumer Psychology
·
2003
·
2 authors
1,538
citations
You are What They Eat: The Infulence of Reference Groups on Consumers' Connections to Brands
SSRN Electronic Journal
·
2003
·
2 authors
·
preprint
·
Open access
194
citations
Process Versus Outcome Thought Focus and Advertising
Journal of Consumer Psychology
·
2003
·
2 authors
118
citations
Process vs. Outcome Thought Focus and Advertising
SSRN Electronic Journal
·
2003
·
2 authors
·
preprint
·
Open access
4
citations
African American Vernacular English in Advertising: a Sociolinguistic Study
Dialnet (Universidad de la Rioja)
·
1994
·
1 author
9
citations