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Hyeyeon Yuk · Study

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Hyeyeon Yuk

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8985-5659

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The Paradox of Customer Participation: The Role of Perceived Risk in Technology‐Based Innovation2025 · 7 citations

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The Paradox of Customer Participation: The Role of Perceived Risk in Technology‐Based Innovation

International Journal of Consumer Studies·2025·4 authors·Open access

7citations