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Deep Shree · Study

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Deep Shree

5 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-2173-7936

h-index4

i104

Citations237

Works here5

17

19

21

22

24

Most cited in this library

Digital platforms for business-to-business markets: A systematic review and future research agenda2021 · 178 citations
Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context2017 · 32 citations
The impact of culture on consumer’s perception of brand identity2019 · 15 citations
Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda2024 · 12 citations
New Product Development in ‘Emerging Markets’—The Growing Scope of Reverse Innovation in the Post-pandemic World2022 · 0 citations

Works

5 shown

Patient-to-patient value co-creation in online health communities: a systematic literature review and research agenda

International Journal of Pharmaceutical and Healthcare Marketing·2024·2 authors·review

12citations

New Product Development in ‘Emerging Markets’—The Growing Scope of Reverse Innovation in the Post-pandemic World

Springer proceedings in business and economics·2022·2 authors·chapter

0citations

Digital platforms for business-to-business markets: A systematic review and future research agenda

Journal of Business Research·2021·5 authors·review

178citations

The impact of culture on consumer’s perception of brand identity

Journal of Islamic marketing·2019·4 authors

15citations

Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context

International Journal of Nonprofit and Voluntary Sector Marketing·2017·3 authors

32citations