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Daisy Lee · Study

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Daisy Lee

5 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0002-9630-1689

h-index5

i104

Citations103

Works here5

21

22

23

Most cited in this library

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?2021 · 41 citations
Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective2022 · 27 citations
Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students2021 · 14 citations
The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students2022 · 12 citations
Assessing authentically – learnings from marketing educators2023 · 9 citations

Works

5 shown

Assessing authentically – learnings from marketing educators

Journal of Marketing Management·2023·3 authors·Open access

9citations

The Application and Outcome Evaluation of a Social Marketing Intervention to Increase Seasonal Influenza Vaccination among University Students

Vaccines·2022·4 authors·Open access

12citations

Increasing Seasonal Influenza Vaccination among University Students: A Systematic Review of Programs Using a Social Marketing Perspective

International Journal of Environmental Research and Public Health·2022·4 authors·review·Open access

27citations

Motivating Seasonal Influenza Vaccination and Cross-Promoting COVID-19 Vaccination: An Audience Segmentation Study among University Students

Vaccines·2021·3 authors·Open access

14citations

Do gamified elements affect young people’s use behaviour on consumption-related mobile applications?

Young Consumers Insight and Ideas for Responsible Marketers·2021·4 authors

41citations