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Erol Pala · Study

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Erol Pala

2 works· latest 2023· 1 institutionscluster: provisionalORCID 0000-0001-9113-8192

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i102

Citations128

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Most cited in this library

Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources2020 · 103 citations
Preference for partner or servant brand roles depends on consumers’ power distance belief2023 · 25 citations

Works

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Preference for partner or servant brand roles depends on consumers’ power distance belief

Journal of Business Research·2023·5 authors

25citations

Artificial intelligence (AI) and value co-creation in B2B sales: Activities, actors and resources

Australasian Marketing Journal (AMJ)·2020·4 authors·Open access

103citations