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Yerim Chung · Study
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Yerim Chung
1 works
· latest 2019
· 1 institutions
cluster: provisional
ORCID 0000-0003-2681-3125
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Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media
2019 · 59 citations
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Effects of mergers and acquisitions on brand loyalty in luxury Brands: The moderating roles of luxury tier difference and social media
Journal of Business Research
·
2019
·
2 authors
59
citations