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Saifeddin Alimamy · Study
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Saifeddin Alimamy
10 works
· latest 2025
· 4 institutions
cluster: provisional
ORCID 0000-0002-1894-5155
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Citations
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Most cited in this library
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
2021 · 173 citations
Do ethics drive value co-creation on digital sharing economy platforms?
2020 · 85 citations
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement
2021 · 75 citations
Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
2021 · 55 citations
Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy
2022 · 42 citations
Works
10 shown
Understanding consumers’ value co-creation and value co-destruction with augmented reality service marketing
Journal of Services Marketing
·
2025
·
4 authors
23
citations
The AR Cloud: Navigating Metaverse Augmentation Technologies for Enhanced Co-Creation of Value Within Services
Journal of Service Research
·
2024
·
2 authors
·
Open access
22
citations
Unraveling the factors that influence connectedness and relationship performance with augmented reality apps
Information Technology and People
·
2024
·
3 authors
12
citations
Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy
Journal of Retailing and Consumer Services
·
2022
·
3 authors
42
citations
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
Computers in Human Behavior
·
2021
·
2 authors
173
citations
Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
Journal of Marketing Communications
·
2021
·
2 authors
55
citations
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement
Information Technology and People
·
2021
·
2 authors
75
citations
Do ethics drive value co-creation on digital sharing economy platforms?
Journal of Retailing and Consumer Services
·
2020
·
2 authors
85
citations
The Role of Augmented Reality in the Interactivity of Co-Creation
International Journal of Technology and Human Interaction
·
2018
·
3 authors
21
citations
An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk
Developments in marketing science: proceedings of the Academy of Marketing Science
·
2017
·
3 authors
·
other
15
citations