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U. Zeynep Ata · Study

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U. Zeynep Ata

1 works· latest 2012· 1 institutionscluster: provisionalORCID 0000-0002-5493-0276

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Citations117

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The effect of customer relationship management adoption in business‐to‐business markets2012 · 117 citations

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The effect of customer relationship management adoption in business‐to‐business markets

Journal of Business and Industrial Marketing·2012·2 authors

117citations