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Susan Auty · Study

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Susan Auty

9 works· latest 2014· 1 institutionscluster: provisional

h-index9

i109

Citations1,106

Works here9

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Most cited in this library

Exploring children's choice: The reminder effect of product placement2004 · 308 citations
Consumer Choice and Segmentation in the Restaurant Industry1992 · 285 citations
Fashion involvement, self‐monitoring and the meaning of brands1998 · 253 citations
Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?2012 · 98 citations
Children playing branded video games: The impact of interactivity on product placement effectiveness2010 · 77 citations

Works

9 shown

Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness

Palgrave Macmillan UK eBooks·2014·3 authors·chapter

12citations

Is Children's Understanding of Nontraditional Advertising Comparable to Their Understanding of Television Advertising?

Journal of Public Policy & Marketing·2012·4 authors

98citations

Children playing branded video games: The impact of interactivity on product placement effectiveness

Journal of Consumer Psychology·2010·2 authors

77citations

Exploring children's choice: The reminder effect of product placement

Psychology and Marketing·2004·2 authors

308citations

The “Delicious Paradox”: Preconscious Processing of Product Placements by Children

Lancaster EPrints (Lancaster University)·2004·2 authors·chapter

17citations

“Tribal warfare” and gaps affecting internal service quality

International Journal of Service Industry Management·1999·2 authors

34citations

Fashion involvement, self‐monitoring and the meaning of brands

Journal of Product & Brand Management·1998·2 authors

253citations

Social identity and the meaning of fashion brands

Lancaster EPrints (Lancaster University)·1998·2 authors·chapter

22citations

Consumer Choice and Segmentation in the Restaurant Industry

Service Industries Journal·1992·1 author

285citations