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Fayez Ahmad · Study

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Fayez Ahmad

3 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0003-3597-1336

h-index3

i102

Citations122

Works here3

23

24

25

Most cited in this library

Brand activism and the consequence of woke washing2023 · 102 citations
Socio-politically silent brands: A double edged sword2024 · 12 citations
Selective brand activism: when brands lend sociopolitical issues inconsistent support2025 · 8 citations

Works

3 shown

Selective brand activism: when brands lend sociopolitical issues inconsistent support

Journal of Product & Brand Management·2025·3 authors

8citations

Socio-politically silent brands: A double edged sword

Journal of Business Research·2024·3 authors

12citations

Brand activism and the consequence of woke washing

Journal of Business Research·2023·3 authors

102citations