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Francisco Arbaiza · Study

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Francisco Arbaiza

3 works· latest 2024· 2 institutionscluster: provisionalORCID 0000-0003-0539-3184

h-index3

i102

Citations48

Works here3

18

24

Most cited in this library

Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films2018 · 29 citations
AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers2024 · 16 citations
El rol del fandom prosumer en la narrativa transmedia publicitaria de League of Legends2024 · 3 citations

Works

3 shown

AI-Driven Advertising Activity: Perspectives from Peruvian Advertisers

Communication & Society·2024·3 authors·Open access

16citations

El rol del fandom prosumer en la narrativa transmedia publicitaria de League of Legends

Comunicación y Medios·2024·3 authors·Open access

3citations

Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films

Revista de Comunicación·2018·2 authors·Open access

29citations