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Irene Di Bernardo · Study

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Irene Di Bernardo

4 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0001-9203-7692

h-index4

i104

Citations212

Works here4

21

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24

Most cited in this library

The phygital transformation: a systematic review and a research agenda2023 · 103 citations
Phygital customer journey: a practice-based approach2024 · 53 citations
Unravelling the customer journey: A conceptual framework and research agenda2024 · 38 citations
A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being2021 · 18 citations

Works

4 shown

Unravelling the customer journey: A conceptual framework and research agenda

Technological Forecasting and Social Change·2024·4 authors·Open access

38citations

Phygital customer journey: a practice-based approach

Qualitative Market Research An International Journal·2024·4 authors

53citations

The phygital transformation: a systematic review and a research agenda

Italian Journal of Marketing·2023·4 authors·review·Open access

103citations

A smart tech lever to augment caregivers' touch and foster vulnerable patient engagement and well-being

Journal of Service Theory and Practice·2021·7 authors

18citations