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Subrat Sarangi · Study

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Subrat Sarangi

8 works· latest 2025· 3 institutionscluster: provisionalORCID 0000-0003-4597-3298

h-index4

i102

Citations63

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Most cited in this library

Integrating SMEs market and technology orientation: an exploration of digital technological opportunism, agility, future focus and performance2025 · 21 citations
Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry2021 · 19 citations
Interrelationship Between Operations and Marketing in Reducing Demand Risk2009 · 9 citations
Factors of Small Business Mentoring and Practices2020 · 5 citations
Sustainable Distribution in Emerging Markets – African Perspective2014 · 4 citations

Works

8 shown

Integrating SMEs market and technology orientation: an exploration of digital technological opportunism, agility, future focus and performance

International Marketing Review·2025·5 authors

21citations

Frugal Innovation, Circular Economy, and Environmental Entrepreneurship

Advances in business strategy and competitive advantage book series·2025·2 authors·chapter

0citations

Alkem Laboratories: managing employee motivation during pandemics

The CASE Journal·2022·3 authors

2citations

Multimarket competition effects on product line decisions – A multi-objective decision model in fast moving consumer goods industry

Journal of Business Research·2021·3 authors

19citations

Factors of Small Business Mentoring and Practices

SEDME (Small Enterprises Development Management & Extension Journal) A worldwide window on MSME Studies·2020·2 authors

5citations

Distribution in emerging markets: a strategic perspective

International Journal of Business and Emerging Markets·2018·1 author

3citations

Sustainable Distribution in Emerging Markets – African Perspective

TRANSNATIONAL MARKETING JOURNAL·2014·3 authors

4citations

Interrelationship Between Operations and Marketing in Reducing Demand Risk

Journal of Marketing Channels·2009·2 authors

9citations