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Widyarso Roswinanto · Study

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Widyarso Roswinanto

3 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0001-5172-615X

h-index3

i103

Citations71

Works here3

14

15

Most cited in this library

Investigating the Advertising Antecedents to and Consequences of Brand Experience2014 · 41 citations
Can vague brand slogans promote desirable consumer responses?2014 · 19 citations
Market orientation: an option for universities to adopt?2015 · 11 citations

Works

3 shown

Market orientation: an option for universities to adopt?

International Journal of Nonprofit and Voluntary Sector Marketing·2015·3 authors

11citations

Investigating the Advertising Antecedents to and Consequences of Brand Experience

Journal of Promotion Management·2014·2 authors

41citations

Can vague brand slogans promote desirable consumer responses?

Journal of Product & Brand Management·2014·2 authors

19citations