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Claudiu V. Dimofte · Study

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Claudiu V. Dimofte

10 works· latest 2014· 3 institutionscluster: provisional

h-index10

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Citations1,024

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Most cited in this library

Cognitive and Affective Reactions of U.S. Consumers to Global Brands2008 · 277 citations
Implicit measures of consumer cognition: A review2010 · 135 citations
AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE2003 · 133 citations
The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures2011 · 122 citations
Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect2010 · 108 citations

Works

10 shown

A social identity perspective on aspirational advertising: Implicit threats to collective self‐esteem and strategies to overcome them

Journal of Consumer Psychology·2014·3 authors

52citations

Consumer Valuation of Modularly Upgradeable Products

Management Science·2012·3 authors·Open access

68citations

The Performance of Global Brands in the 2008 Financial Crisis: A Test of Two Brand Value Measures

International Journal of Research in Marketing·2011·3 authors·Open access

122citations

The mere association effect and brand evaluations

Journal of Consumer Psychology·2010·2 authors

60citations

Implicit measures of consumer cognition: A review

Psychology and Marketing·2010·1 author·Open access

135citations

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Journal of International Marketing·2010·3 authors

108citations

The role of frequency of experience with a product category and temporal orientation in self‐referent advertising

Journal of Consumer Psychology·2010·2 authors

13citations

Cognitive and Affective Reactions of U.S. Consumers to Global Brands

Journal of International Marketing·2008·3 authors

277citations

Consumer Response to Polysemous Brand Slogans

Journal of Consumer Research·2007·2 authors

56citations

AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE

Journal of Advertising·2003·3 authors

133citations