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Anh Dao Kim · Study

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Anh Dao Kim

1 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-8636-6438

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From Screen to Cart: Unpacking the Moderating Role of Sale Proneness in Product Placement-Driven Impulse Buying2025 · 5 citations

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From Screen to Cart: Unpacking the Moderating Role of Sale Proneness in Product Placement-Driven Impulse Buying

Services Marketing Quarterly·2025·4 authors·Open access

5citations