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Nayab Javed · Study

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Nayab Javed

2 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-0822-2081

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i101

Citations27

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24

Most cited in this library

Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry2023 · 18 citations
From Green Lovemarks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism2024 · 9 citations

Works

2 shown

From Green Lovemarks to Brand Loyalty: Examining the Underlining Role of Customer Engagement Behaviour and Altruism

Journal of the Knowledge Economy·2024·4 authors·Open access

9citations

Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry

PLoS ONE·2023·4 authors·Open access

18citations