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Ross C. Cameron · Study
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Author
Ross C. Cameron
3 works
· latest 1998
· 2 institutions
cluster: provisional
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Citations
358
Works here
3
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98
Most cited in this library
Consumer Perception of Product Quality and the Country-of-Origin Effect 1
1994 · 314 citations
The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence
1998 · 25 citations
Strategic IT issues: the views of some major IT investors
1992 · 19 citations
Works
3 shown
The ‘Country-Of-Origin Effect’ and Consumer Attitudes to ‘Buy Local’ Campaigns: Australian Evidence
Australasian Marketing Journal (AMJ)
·
1998
·
2 authors
25
citations
Consumer Perception of Product Quality and the Country-of-Origin Effect 1
Journal of International Marketing
·
1994
·
2 authors
314
citations
Strategic IT issues: the views of some major IT investors
The Journal of Strategic Information Systems
·
1992
·
4 authors
19
citations