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Prokopis K. Theodoridis · Study
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Author
Prokopis K. Theodoridis
10 works
· latest 2026
· 4 institutions
cluster: provisional
ORCID 0000-0002-8133-4509
Works
10 shown
Green Branding in the Digital Era: The Role of Influencer Credibility and Greenwashing in Shaping Brand Authenticity, Trust and Purchase Intentions
Sustainability
·
2026
·
3 authors
·
Open access
23
citations
Influencing Green Purchase Intention through Eco Labels and User-Generated Content
Sustainability
·
2022
·
4 authors
·
Open access
143
citations
How do personality traits affect visitor’s experience, emotional stimulation and behaviour? The case of wine tourism
Tourism Review
·
2020
·
2 authors
77
citations
Winery Visitors’ Experience, Emotional Stimulation, Satisfaction and Behavioral Intentions: The Role of Age and Previous Experience
Springer proceedings in business and economics
·
2020
·
2 authors
·
chapter
1
citations
The effects of the winery visitor experience on emotions, satisfaction and on post-visit behaviour intentions
Tourism Review
·
2019
·
2 authors
111
citations
Revisiting innovation adoption theory through electronic public relations
Information Technology and People
·
2018
·
3 authors
·
Open access
17
citations
Male and female attitudes towards stereotypical advertisements: a paired country investigation
Corporate Communications An International Journal
·
2013
·
4 authors
26
citations
Internal marketing impact on business performance in a retail context
International Journal of Retail & Distribution Management
·
2009
·
2 authors
115
citations
Store image attributes and customer satisfaction across different customer profiles within the supermarket sector in Greece
European Journal of Marketing
·
2009
·
2 authors
169
citations
Market orientation and performance: An empirical investigation in the retail industry in Greece
Journal of Retailing and Consumer Services
·
2006
·
2 authors
81
citations