SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Carmen Abril · Study

Home/Author

Carmen Abril

15 works· latest 2024· 1 institutionscluster: provisionalORCID 0000-0003-1595-5195

h-index13

i1014

Citations514

Works here15

13

14

15

16

17

18

19

21

23

24

Most cited in this library

Marketing mix effects on private labels brand equity2016 · 68 citations
The mediating role of mental imagery in mobile advertising2014 · 66 citations
Are they willing to work for you? An employee-centric view to employer brand attractiveness2018 · 65 citations
Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing2021 · 56 citations
Sustainability oriented innovation and organizational values: a cluster analysis2023 · 50 citations

Works

15 shown

Using gamification to overcome innovation process challenges: A literature review and future agenda

Technovation·2024·3 authors·Open access

30citations

Insights on NGO brand equity: a donor-based brand equity model

European Journal of Management and Business Economics·2023·3 authors·Open access

9citations

Sustainability oriented innovation and organizational values: a cluster analysis

The Journal of Technology Transfer·2023·2 authors·Open access

50citations

Understanding the expansion of circular markets: Building relational legitimacy to overcome the stigma of second-hand clothing

Sustainable Production and Consumption·2021·3 authors·Open access

56citations

Gamification approaches for open innovation implementation: A conceptual framework

Creativity and Innovation Management·2021·4 authors·Open access

48citations

How small traditional businesses can become attractive employers: A means-end analysis

Journal of Small Business Management·2019·3 authors

20citations

Are they willing to work for you? An employee-centric view to employer brand attractiveness

Journal of Product & Brand Management·2018·3 authors

65citations

How Does Wall Street React to Global Sports Sponsorship Announcements?

Journal of Advertising Research·2017·2 authors·Open access

23citations

Marketing mix effects on private labels brand equity

European Journal of Management and Business Economics·2016·2 authors·Open access

68citations

The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer´s shopping task

Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)·2016·5 authors·Open access

10citations

Will they return? Getting private label consumers to come back: Price, promotion, and new product effects

Journal of Retailing and Consumer Services·2016·2 authors

15citations

The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels

Journal of Marketing Channels·2015·3 authors

14citations

The mediating role of mental imagery in mobile advertising

International Journal of Information Management·2014·3 authors

66citations

Shopper marketing: A new challenge for Spanish community pharmacies

Research in Social and Administrative Pharmacy·2014·3 authors

24citations

Is product innovation as effective for private labels as it is for national brands?

Innovation·2013·2 authors

16citations