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Iguácel Melero · Study
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Author
Iguácel Melero
7 works
· latest 2019
· 1 institutions
cluster: provisional
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7
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7
Citations
1,044
Works here
7
14
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Most cited in this library
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
2014 · 467 citations
RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT
2016 · 145 citations
Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?
2017 · 139 citations
Managing Complaints to Improve Customer Profitability
2014 · 83 citations
Multichannel integration along the customer journey: a systematic review and research agenda
2019 · 81 citations
Works
7 shown
Multichannel integration along the customer journey: a systematic review and research agenda
Service Industries Journal
·
2019
·
3 authors
·
review
81
citations
Management for Sustainable Development and Its Impact on Firm Value in the SME Context: Does Size Matter?
Business Strategy and the Environment
·
2017
·
3 authors
139
citations
Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development
Corporate Social Responsibility and Environmental Management
·
2017
·
3 authors
59
citations
Cause-related marketing: An experimental study about how the product type and the perceived fit may influence the consumer response
European Journal of Management and Business Economics
·
2016
·
2 authors
·
Open access
70
citations
RECASTING THE CUSTOMER EXPERIENCE IN TODAY’S OMNI-CHANNEL ENVIRONMENT
UCJC Business and Society Review (formerly known as Universia Business Review)
·
2016
·
3 authors
·
Open access
145
citations
Managing Complaints to Improve Customer Profitability
Journal of Retailing
·
2014
·
3 authors
·
Open access
83
citations
Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental success
Tourism Management
·
2014
·
3 authors
467
citations