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Detlev Zwick · Study
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Author
Detlev Zwick
22 works
· latest 2020
· 2 institutions
cluster: provisional
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20
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22
Citations
3,222
Works here
22
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Most cited in this library
Putting Consumers to Work
2008 · 721 citations
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
2011 · 392 citations
Mirrors of Masculinity: Representation and Identity in Advertising Images
2004 · 383 citations
Mapping consumer power: an integrative framework for marketing and consumer research
2006 · 321 citations
The ideology of the ethical consumption gap
2015 · 270 citations
Works
22 shown
Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces
Journal of Macromarketing
·
2020
·
5 authors
44
citations
Manipulate to empower: Hyper-relevance and the contradictions of marketing in the age of surveillance capitalism
Big Data & Society
·
2020
·
2 authors
·
Open access
140
citations
Creating Worlds that Create Audiences: Theorising Personal Data Markets in the Age of Communicative Capitalism
tripleC Communication Capitalism & Critique Open Access Journal for a Global Sustainable Information Society
·
2018
·
3 authors
·
Open access
54
citations
Activism and Abdication on the Inside: The Effect of Everyday Practice on Corporate Responsibility
Journal of Business Ethics
·
2018
·
3 authors
·
Open access
53
citations
The ideology of the ethical consumption gap
Marketing Theory
·
2015
·
3 authors
·
Open access
270
citations
Defending the Right Lines of Division: Ritzer's Prosumer Capitalism in the Age of Commercial Customer Surveillance and Big Data
Sociological Quarterly
·
2015
·
1 author
31
citations
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes
Marketing Theory
·
2011
·
3 authors
392
citations
Inside Marketing: Practices, Ideologies, Devices
Oxford University Press eBooks
·
2011
·
2 authors
·
chapter
70
citations
Inside Marketing
Oxford University Press eBooks
·
2011
·
2 authors
·
book
67
citations
Manufacturing Customers
Journal of Consumer Culture
·
2009
·
2 authors
157
citations
Infotransformation of Markets
Journal of Macromarketing
·
2008
·
2 authors
14
citations
Putting Consumers to Work
Journal of Consumer Culture
·
2008
·
3 authors
721
citations
Exploring consumer ethics in Ghana, West Africa
International Journal of Consumer Studies
·
2007
·
2 authors
17
citations
Mapping consumer power: an integrative framework for marketing and consumer research
European Journal of Marketing
·
2006
·
3 authors
321
citations
Bringing the market to life: screen aesthetics and the epistemic consumption object
Marketing Theory
·
2006
·
2 authors
·
Open access
63
citations
The Epistemic Consumption Object and Postsocial Consumption: Expanding Consumer‐Object Theory in Consumer Research
Consumption Markets & Culture
·
2006
·
2 authors
·
Open access
97
citations
Where the Action Is: Internet Stock Trading as Edgework
Journal of Computer-Mediated Communication
·
2005
·
1 author
·
Open access
41
citations
Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
Journal of Macromarketing
·
2004
·
2 authors
148
citations
Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management
Information and Organization
·
2004
·
2 authors
·
Open access
85
citations
Mirrors of Masculinity: Representation and Identity in Advertising Images
Consumption Markets & Culture
·
2004
·
2 authors
383
citations
Cultural contradictions of the anytime, anywhere economy: reframing communication technology
Telematics and Informatics
·
2003
·
2 authors
·
Open access
24
citations
Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
European Journal of Marketing
·
1999
·
3 authors
30
citations