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Mary Ann Stutts · Study

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Mary Ann Stutts

5 works· latest 2011· 1 institutionscluster: provisional

h-index5

i105

Citations705

Works here5

82

87

92

05

11

Most cited in this library

Consumer Perceptions of Organizations that Use Cause-Related Marketing1992 · 460 citations
Tactical Considerations For The Effective Use Of Cause-Related Marketing2011 · 161 citations
Can Young Children Understand Disclaimers in Television Commercials?1987 · 52 citations
Comparative Advertising and Counterargument1982 · 18 citations
Competitive Learning: Beyond Project Based Classes2005 · 14 citations

Works

5 shown

Tactical Considerations For The Effective Use Of Cause-Related Marketing

Journal of Applied Business Research (JABR)·2011·3 authors·Open access

161citations

Competitive Learning: Beyond Project Based Classes

Journal for Advancement of Marketing Education·2005·2 authors·Open access

14citations

Consumer Perceptions of Organizations that Use Cause-Related Marketing

Journal of the Academy of Marketing Science·1992·3 authors

460citations

Can Young Children Understand Disclaimers in Television Commercials?

Journal of Advertising·1987·2 authors

52citations

Comparative Advertising and Counterargument

Journal of the Academy of Marketing Science·1982·1 author

18citations