SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Michael D. Musante · Study

Home/Author

Michael D. Musante

6 works· latest 2011· 3 institutionscluster: provisional

h-index6

i105

Citations323

Works here6

99

08

09

11

Most cited in this library

A Profile of the Internet Shopper: Evidence from Six Countries2009 · 143 citations
Sport Sponsorship: Evaluating the Sport and Brand Image Match1999 · 72 citations
A model of product‐to‐service brand extension success factors in B2B buying contexts2011 · 49 citations
A Modified Brand Personality Scale for the Restaurant Industry2008 · 35 citations
Brand Portfolio Influences on Vertical Brand Extension Evaluations2008 · 16 citations

Works

6 shown

A model of product‐to‐service brand extension success factors in B2B buying contexts

Journal of Business and Industrial Marketing·2011·3 authors

49citations

A Profile of the Internet Shopper: Evidence from Six Countries

The Journal of Marketing Theory and Practice·2009·4 authors

143citations

A six-country comparison of the internet shopper profile

Revista de Ciências da Administração·2008·4 authors·Open access

8citations

A Modified Brand Personality Scale for the Restaurant Industry

Journal of Hospitality & Leisure Marketing·2008·3 authors

35citations

Brand Portfolio Influences on Vertical Brand Extension Evaluations

DOAJ (DOAJ: Directory of Open Access Journals)·2008·1 author·Open access

16citations

Sport Sponsorship: Evaluating the Sport and Brand Image Match

International Journal of Sports Marketing and Sponsorship·1999·3 authors

72citations