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Anthony Patino · Study

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Anthony Patino

7 works· latest 2018· 3 institutionscluster: provisional

h-index7

i106

Citations348

Works here7

10

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18

Most cited in this library

Social media's emerging importance in market research2012 · 185 citations
Customers' relational models as determinants of customer engagement value2014 · 58 citations
The emergence of marketing in Millennial new ventures2012 · 40 citations
Impact of retail environment extraordinariness on customer self-concept2010 · 20 citations
How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences2014 · 20 citations

Works

7 shown

Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching

Journal of Advertising Education·2018·4 authors

7citations

Customers' relational models as determinants of customer engagement value

Journal of Product & Brand Management·2014·5 authors

58citations

How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences

Journal of Consumer Marketing·2014·5 authors

20citations

Social media's emerging importance in market research

Journal of Consumer Marketing·2012·3 authors

185citations

The emergence of marketing in Millennial new ventures

Journal of Consumer Marketing·2012·3 authors·Open access

40citations

Impact of promotions on shopper price comparisons

Journal of Business Research·2011·3 authors

18citations

Impact of retail environment extraordinariness on customer self-concept

Journal of Business Research·2010·3 authors

20citations