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Chuan He · Study
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Author
Chuan He
8 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0001-5053-245X
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Citations
539
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Most cited in this library
Paid Placement: Advertising and Search on the Internet
2011 · 240 citations
Research Note—Vertical Information Sharing in a Volatile Market
2008 · 72 citations
Reference-Dependent Utility, Product Variety, and Price Competition
2017 · 56 citations
Product Variety, Informative Advertising, and Price Competition
2010 · 53 citations
The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
2019 · 37 citations
Works
8 shown
Low-Price Guarantees in a Dual Channel of Distribution
Marketing Science
·
2021
·
2 authors
31
citations
The Charm of Behavior-Based Pricing: When Consumers’ Taste Is Diverse and the Consideration Set Is Limited
Journal of Marketing Research
·
2019
·
2 authors
37
citations
Reference-Dependent Utility, Product Variety, and Price Competition
Management Science
·
2017
·
2 authors
56
citations
Pricing Prototypical Products
Marketing Science
·
2013
·
2 authors
26
citations
Paid Placement: Advertising and Search on the Internet
The Economic Journal
·
2011
·
2 authors
·
Open access
240
citations
Product Variety, Informative Advertising, and Price Competition
Journal of Marketing Research
·
2010
·
2 authors
53
citations
Research Note—Vertical Information Sharing in a Volatile Market
Marketing Science
·
2008
·
3 authors
72
citations
Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
Marketing Science
·
2006
·
2 authors
24
citations