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Tracy A. Suter · Study

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Tracy A. Suter

10 works· latest 2007· 4 institutionscluster: provisional

h-index9

i109

Citations1,110

Works here10

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Most cited in this library

Color and shopping intentions2003 · 448 citations
Social versus psychological brand community: The role of psychological sense of brand community2007 · 404 citations
Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions2005 · 90 citations
Enhancing functional and organizational performance via strategic consensus and commitment1996 · 39 citations
E‐tail and retail reference price effects2005 · 36 citations

Works

10 shown

Social versus psychological brand community: The role of psychological sense of brand community

Journal of Business Research·2007·3 authors

404citations

E‐tail and retail reference price effects

Journal of Product & Brand Management·2005·2 authors

36citations

Maximizing earnings and price fairness perceptions in online consumer-to-consumer auctions

Journal of Retailing·2005·2 authors

90citations

The Relationship Between General Ethical Judgments and Copying Behavior at Work

Journal of Business Ethics·2004·3 authors

13citations

Making Marketing Principles Tangible: Online Auctions as Living Case Studies

Journal of Marketing Education·2004·2 authors

12citations

Color and shopping intentions

Journal of Business Research·2003·3 authors

448citations

Trademark Strategies Online: Implications for Intellectual Property Protection

Journal of Public Policy & Marketing·2000·2 authors

26citations

Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976

Marketing Education Review·1998·2 authors

9citations

Enhancing functional and organizational performance via strategic consensus and commitment

Journal of Strategic Marketing·1996·2 authors

39citations

Believability and consumer perceptions of implausible reference prices in retail advertisements

Psychology and Marketing·1996·2 authors

33citations