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William D. Neal · Study

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William D. Neal

3 works· latest 2008cluster: provisional

h-index3

i102

Citations66

Works here3

97

03

08

Most cited in this library

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination2003 · 41 citations
Value Creation: The Power of Brand Equity2008 · 16 citations
Using The Value Equation to Evaluate Campaign Effectiveness1997 · 9 citations

Works

3 shown

Value Creation: The Power of Brand Equity

·2008·2 authors·book

16citations

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination

Journal of Marketing Research·2003·3 authors

41citations

Using The Value Equation to Evaluate Campaign Effectiveness

Journal of Advertising Research·1997·1 author

9citations