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Gouranga Patra

4 works· latest 2026· 1 institutionscluster: provisionalORCID 0000-0002-4283-4340

h-index3

i102

Citations28

Works here4

11

23

26

Most cited in this library

Managing talent and branding in learning organization2023 · 13 citations
Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society2011 · 10 citations
Digital Technologies for Smart Business, Economics and Education2023 · 5 citations
Managing A Multigenerational Workforce: HR Strategies For Employees Across Different Generational Cohorts In The Retail Sector of West Bengal2026 · 0 citations

Works

4 shown

Managing A Multigenerational Workforce: HR Strategies For Employees Across Different Generational Cohorts In The Retail Sector of West Bengal

Journal of Asia Entrepreneurship and Sustainability·2026·4 authors·Open access

0citations

Managing talent and branding in learning organization

The Learning Organization·2023·2 authors

13citations

Digital Technologies for Smart Business, Economics and Education

Arts, research, innovation and society·2023·3 authors·book

5citations

Celebrity Endorsement in FMCGs Advertising –A Case Study in a Culturally Vibrant Society

Advances In Management·2011·2 authors

10citations