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Victor J. Massad · Study

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Victor J. Massad

6 works· latest 2016· 2 institutionscluster: provisional

h-index5

i104

Citations146

Works here6

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Most cited in this library

Interviewing the Experts: Student Produced Podcast2009 · 58 citations
Comparing bidding and pricing between in‐person and online auctions2000 · 53 citations
Using and Assessing an Experiential Learning Project in a Retail Marketing Course.2011 · 15 citations
Channel Surfing, Brand Loyalty and Risk Propensity: A Segmentation Approach to Modelling Consumer Switching Behaviours in the USA1996 · 13 citations
The Roles of Bounded Rationality and Ethical Self-Efficacy in Online Shopping Orientation2016 · 7 citations

Works

6 shown

The Roles of Bounded Rationality and Ethical Self-Efficacy in Online Shopping Orientation

Academy of Marketing Studies journal·2016·2 authors

7citations

Comparing Exporters with Domestic Retailers on eBay: An Eclectic Paradigm Approach

·2012·3 authors

0citations

Using and Assessing an Experiential Learning Project in a Retail Marketing Course.

Journal of instructional pedagogies·2011·3 authors

15citations

Interviewing the Experts: Student Produced Podcast

Journal of Information Technology Education Innovations in Practice·2009·2 authors·Open access

58citations

Comparing bidding and pricing between in‐person and online auctions

Journal of Product & Brand Management·2000·2 authors

53citations

Channel Surfing, Brand Loyalty and Risk Propensity: A Segmentation Approach to Modelling Consumer Switching Behaviours in the USA

International Journal of Advertising·1996·2 authors

13citations