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Sara Parry · Study

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Sara Parry

7 works· latest 2015· 1 institutionscluster: provisionalORCID 0000-0002-2609-6827

h-index7

i107

Citations493

Works here7

11

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15

Most cited in this library

Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies2015 · 173 citations
‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising2013 · 109 citations
Uncertainty in ethical consumer choice: a conceptual model2013 · 82 citations
Marketing for survival: a comparative case study of SME software firms2012 · 51 citations
The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries2015 · 30 citations

Works

7 shown

Addressing the cross‐country applicability of the theory of planned behaviour (TPB): A structured review of multi‐country TPB studies

Journal of Consumer Behaviour·2015·3 authors·Open access

173citations

The Moderating Effects of National Age Stereotyping on the Relationships between Job Satisfaction and its Determinants: A Study of Older Workers across 26 Countries

British Journal of Management·2015·3 authors

30citations

Uncertainty in ethical consumer choice: a conceptual model

Journal of Consumer Behaviour·2013·5 authors

82citations

‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising

Journal of Consumer Behaviour·2013·4 authors

109citations

Marketing for survival: a comparative case study of SME software firms

Journal of Small Business and Enterprise Development·2012·4 authors

51citations

Customer-perceived value in business-to-business relationships: A study of software customers

Journal of Marketing Management·2012·4 authors

29citations

Business support for new technology‐based firms: a study of entrepreneurs in north Wales

International Journal of Entrepreneurial Behaviour & Research·2011·2 authors

19citations