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Matthias Bode · Study

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Matthias Bode

7 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0001-5272-9061

h-index6

i105

Citations88

Works here7

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Most cited in this library

THE CONCEPT OF THE ASSEMBLAGE AND THE CASE OF MARKETS2015 · 18 citations
Broadening the brandfest: play and ludic agency2017 · 17 citations
Showing doing. The art–science debate in a performative perspective2010 · 14 citations
Failure: Perspectives and prospects in marketing and consumption theory2021 · 13 citations
Is Consumer Culture Theory research or realpolitik? A sociology of knowledge analysis of a scientific culture2016 · 12 citations

Works

7 shown

Failure: Perspectives and prospects in marketing and consumption theory

Marketing Theory·2021·7 authors·editorial·Open access

13citations

Broadening the brandfest: play and ludic agency

European Journal of Marketing·2017·2 authors·Open access

17citations

Is Consumer Culture Theory research or realpolitik? A sociology of knowledge analysis of a scientific culture

Journal of Consumer Behaviour·2016·2 authors

12citations

THE CONCEPT OF THE ASSEMBLAGE AND THE CASE OF MARKETS

Routledge eBooks·2015·2 authors·chapter

18citations

A conceptual framework for management academics' behavioural intention to influence students' and companies' values

The International Journal of Management Education·2010·2 authors

6citations

Showing doing. The art–science debate in a performative perspective

Journal of Consumer Behaviour·2010·1 author·Open access

14citations

“Now That’S What I Call Music!”. an Interpretive Approach to Music in Advertising

ACR North American Advances·2006·1 author

8citations