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Xinquan Yang · Study

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Xinquan Yang

1 works· latest 2008· 1 institutionscluster: provisional

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Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics2008 · 41 citations

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Sports sponsorship as a strategic investment in China: perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics

International Journal of Sports Marketing and Sponsorship·2008·1 author

41citations