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Lily Shui‐Lien Chen · Study

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Lily Shui‐Lien Chen

3 works· latest 2012· 2 institutionscluster: provisional

h-index3

i103

Citations255

Works here3

07

09

12

Most cited in this library

Consumer attitudes and interactive digital advertising2009 · 146 citations
Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan2007 · 63 citations
Investigating member commitment to virtual communities using an integrated perspective2012 · 46 citations

Works

3 shown

Investigating member commitment to virtual communities using an integrated perspective

Internet Research·2012·3 authors

46citations

Consumer attitudes and interactive digital advertising

International Journal of Advertising·2009·4 authors

146citations

Do consumers perceive differences among national brands, international private labels and local private labels? The case of Taiwan

Journal of Product & Brand Management·2007·4 authors

63citations