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Dennis A. Pitta · Study
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Author
Dennis A. Pitta
27 works
· latest 2014
· 1 institutions
cluster: provisional
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21
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26
Citations
2,155
Works here
27
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Most cited in this library
Understanding brand equity for successful brand extension
1995 · 408 citations
Online consumer communities and their value to new product developers
2005 · 201 citations
The quest for the fortune at the bottom of the pyramid: potential and challenges
2008 · 197 citations
Social media's emerging importance in market research
2012 · 185 citations
A strategic approach to building online customer loyalty: integrating customer profitability tiers
2006 · 159 citations
Works
27 shown
Customers' relational models as determinants of customer engagement value
Journal of Product & Brand Management
·
2014
·
5 authors
58
citations
How important are different socially responsible marketing practices? An exploratory study of gender, race, and income differences
Journal of Consumer Marketing
·
2014
·
5 authors
20
citations
Using financial analysis to assess brand equity
Journal of Product & Brand Management
·
2013
·
2 authors
·
Open access
24
citations
Social media's emerging importance in market research
Journal of Consumer Marketing
·
2012
·
3 authors
185
citations
The challenges and opportunities of marketing to Millennials
Journal of Consumer Marketing
·
2012
·
1 author
19
citations
The emergence of marketing in Millennial new ventures
Journal of Consumer Marketing
·
2012
·
3 authors
·
Open access
40
citations
Transforming the nature and scope of new product development
Journal of Product & Brand Management
·
2012
·
2 authors
37
citations
Moving from service dominant to solution dominant brand innovation
Journal of Product & Brand Management
·
2011
·
2 authors
16
citations
Social enterprises as consumer products: the case of vehicles for change
Journal of Product & Brand Management
·
2009
·
2 authors
15
citations
The quest for the fortune at the bottom of the pyramid: potential and challenges
Journal of Consumer Marketing
·
2008
·
3 authors
197
citations
Successful marketing by multinational firms to the bottom of the pyramid: connecting share of heart, global “umbrella brands”, and responsible marketing
Journal of Consumer Marketing
·
2008
·
3 authors
77
citations
Nurturing an effective creative culture within a marketing organization
Journal of Consumer Marketing
·
2008
·
3 authors
40
citations
Foundations for building share of heart in global brands
Journal of Product & Brand Management
·
2008
·
2 authors
44
citations
Building brand equity and share of heart at Nassau Valley Vineyards
Journal of Product & Brand Management
·
2007
·
1 author
14
citations
A strategic approach to building online customer loyalty: integrating customer profitability tiers
Journal of Consumer Marketing
·
2006
·
3 authors
·
Open access
159
citations
Managing the risk aspects of the product development process at the Upjohn Company
Journal of Product & Brand Management
·
2006
·
2 authors
9
citations
Integrating exhibit marketing into integrated marketing communications
Journal of Consumer Marketing
·
2006
·
3 authors
51
citations
Online consumer communities and their value to new product developers
Journal of Product & Brand Management
·
2005
·
2 authors
·
Open access
201
citations
Internet community forums: an untapped resource for consumer marketers
Journal of Consumer Marketing
·
2005
·
2 authors
·
Open access
159
citations
Value chains in health care
Journal of Consumer Marketing
·
2004
·
2 authors
63
citations
Ethical issues across cultures: managing the differing perspectives of China and the USA
Journal of Consumer Marketing
·
1999
·
3 authors
·
Open access
101
citations
Marketing one‐to‐one and its dependence on knowledge discovery in databases
Journal of Consumer Marketing
·
1998
·
1 author
67
citations
Redefining new product development teams: learning to actualize consumer contributions
Journal of Product & Brand Management
·
1996
·
3 authors
37
citations
How should product managers’ job performance be evaluated in emerging product management systems?
Journal of Product & Brand Management
·
1996
·
3 authors
28
citations
Boundary spanning product development in consumer markets: learning organization insights
Journal of Consumer Marketing
·
1996
·
2 authors
52
citations
Understanding brand equity for successful brand extension
Journal of Consumer Marketing
·
1995
·
2 authors
408
citations
Underlying Dimensions and Communications Strategies of the Advertising Agency-Client Relationship
International Journal of Advertising
·
1991
·
2 authors
34
citations