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Mukta Garg · Study
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Mukta Garg
1 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-2162-5144
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Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing
2024 · 102 citations
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Exploring the impact of beauty vloggers’ credible attributes, parasocial interaction, and trust on consumer purchase intention in influencer marketing
Humanities and Social Sciences Communications
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2024
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2 authors
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Open access
102
citations