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Aaron R. Brough · Study

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Aaron R. Brough

12 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0003-2457-3199

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i107

Citations966

Works here12

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Most cited in this library

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption2016 · 751 citations
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods2012 · 102 citations
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations2012 · 33 citations
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims2015 · 27 citations
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions2020 · 19 citations

Works

12 shown

How emotional attachment influences lender participation in consumer-to-consumer rental platforms

Journal of Business Research·2021·3 authors

13citations

Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions

Journal of Consumer Psychology·2020·2 authors

19citations

Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption

Journal of Consumer Research·2016·4 authors

751citations

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

Journal of Marketing Research·2015·3 authors

27citations

Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments

Journal of Consumer Research·2014·2 authors

17citations

When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations

Journal of Consumer Research·2012·2 authors

33citations

Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods

Journal of Marketing·2012·2 authors

102citations

The Category Size Bias and Consumers’ Perceptions of Risk

ACR North American Advances·2012·2 authors

1citations

Conflicted Choices: New Perspectives on Choice Conflict

ACR North American Advances·2012·1 author

0citations

When Two is Better than One: Polarization and Compromise in Unrestricted Choice

PsycEXTRA Dataset·2011·3 authors·dataset

1citations

Find and keep or keep looking and weep: Satisficing and maximizing strategies in consumer choice

PsycEXTRA Dataset·2009·2 authors·dataset

0citations

The “Sticky Choice” Bias in Sequential Decision-Making

ACR North American Advances·2008·3 authors

2citations