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Lynda M. Maddox · Study

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Lynda M. Maddox

4 works· latest 2018· 1 institutionscluster: provisional

h-index4

i103

Citations197

Works here4

84

99

13

18

Most cited in this library

Factors influencing consumers' online shopping in China2013 · 154 citations
Suspension of the NAB Code and its Effect on Regulation of Advertising1984 · 19 citations
KEY ACCOUNT MANAGEMENT – Advertising agency management of domestic and international accounts1999 · 17 citations
Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching2018 · 7 citations

Works

4 shown

Integration of an Online Curriculum with a Real-World Exercise: A Step Beyond Traditional Classroom Teaching

Journal of Advertising Education·2018·4 authors

7citations

Factors influencing consumers' online shopping in China

Journal of Asia Business Studies·2013·3 authors

154citations

KEY ACCOUNT MANAGEMENT – Advertising agency management of domestic and international accounts

International Marketing Review·1999·2 authors

17citations

Suspension of the NAB Code and its Effect on Regulation of Advertising

Journalism Quarterly·1984·2 authors

19citations