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Jennifer Martinez · Study

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Jennifer Martinez

3 works· latest 2012· 1 institutionscluster: provisional

h-index3

i103

Citations1,040

Works here3

10

11

12

Most cited in this library

Green marketing strategies: an examination of stakeholders and the opportunities they present2010 · 754 citations
The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product2011 · 203 citations
The Effectiveness of Benefit Type and Price Endings in Green Advertising2012 · 83 citations

Works

3 shown

The Effectiveness of Benefit Type and Price Endings in Green Advertising

Journal of Advertising·2012·4 authors

83citations

The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

Journal of Consumer Affairs·2011·3 authors

203citations

Green marketing strategies: an examination of stakeholders and the opportunities they present

Journal of the Academy of Marketing Science·2010·5 authors

754citations