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Kenneth K. Chen · Study

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Kenneth K. Chen

2 works· latest 2012· 1 institutionscluster: provisionalORCID 0000-0002-7601-2214

h-index2

i102

Citations61

Works here2

10

12

Most cited in this library

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework2010 · 46 citations
To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics2012 · 15 citations

Works

2 shown

To Name it or not Name it: Consumer Perspectives on Facility Naming Rights Sponsorship in Collegiate Athletics

Scholar Commons (University of South Carolina)·2012·2 authors

15citations

Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework

Sport Management Review·2010·2 authors

46citations